Strategy 2030 said what to build and why. This page says how — concretely, in 180 days, on a ₹4.5 crore pre-seed budget. Every commitment below is non-negotiable and ship-blocking.
Any partner, employee, investor, or feature that requires breaking one of these is rejected — no matter the business upside.
Free for the smallholder for life. No paywall on rain alerts, mandi prices, scheme matching, PMFBY help, voice support. Ever.
When a model is uncertain, the farmer sees that uncertainty — not a confident-sounding wrong answer.
Not aggregated. Not anonymised. Not "research-only". The data belongs to the farmer. DPDP Act 2023 compliant.
No push notifications 8 PM-6 AM. No gamification gimmicks. No fake urgency. No dark patterns.
AgriStack, ONDC, OCEN, Bhashini, AIC — we acknowledge publicly, not just legally. The public stack made this possible.
8,742 means 8,742. Not "10,000+". Not "approximately 10K". Honest numbers in every pitch, every deck, every conversation.
No backroom deals with input cartels. No greasing schemes that disadvantage smallholders. Founder veto on any such partnership.
No predatory financing partnerships. No usurious interest passed through our app. No dark patterns ever.
Anything that's not a competitive differentiator goes to the community. We contribute upstream to AgriStack, ONDC, Bhashini.
Founder salary is in the bottom quartile of the team until cash-flow positive. The team gets paid first. No exceptions.
A multilingual voice-first Android + IVR app that gives a smallholder farmer one daily Telugu / Hindi / Tamil voice action card pulled from 1km × 30min rain nowcast, AGMARKNET prices, 200+ govt schemes, and 65-disease crop classifier. One button files a PMFBY claim via drone + satellite evidence in 42 minutes. One tap requests OCEN credit and gets 3 bank offers in 60 seconds. Farmers join via FPO mass-camps (CAC ₹14). Insurers, lenders, and state governments pay AgriSense. The farmer never pays.
That paragraph IS the MVP. Anything not in it does not ship before Day 180.
Each milestone gates the next. Miss one and we fix it before moving on.
| Bucket | What it pays for | Amount |
|---|---|---|
| Engineering (35%) | 10 engineering hires for 14 months | ₹1.575 cr |
| FPO Operations (30%) | 5-state regional managers, mass camps, demo phones | ₹1.350 cr |
| Government BD (20%) | Head of BD + secretariat travel + RFPs | ₹0.900 cr |
| Compliance + Legal (10%) | Incorporation, DPDP audit, trademark, contracts | ₹0.450 cr |
| Reserve (5%) | One-month-of-burn emergency buffer | ₹0.225 cr |
| TOTAL PRE-SEED · 18 months runway | ₹4.500 cr | |
The 10 morals stay constant. The MVP ships in 180 days. The ₹25 lakh/month line cannot be crossed. This is the founder commitment — printed publicly so it cannot be quietly broken.
Download the full blueprint PDF Strategy 2030 PDF Watch the demo